This information can be used to better understand the level of competition, and set a baseline for the number of reviews and approximate star rating needed to be competitive and rank. The sheet will also detail the averages in the furthest column G of the sheet. Once completed for each competitor, you’ll see something like this… This will provide a baseline for the number of reviews needed to rank in Local 3-Pack for your target keyword and location. Then, just add the star rating and total review count to the template for each competitor. This includes the number of reviews and the star rating.įirst, let’s add the total review count of the top competitor. Google Reviews are one of the biggest ranking factors in Google’s Local 3-Pack, making them essential to any Local SEO Strategy. Pro Tip: Use this Local Schema Markup template to better understand schema and create your own markup using the template. If you’re just setting up your listing or considering opening a new location, these insights can be super helpful for understanding where your business should be located. Given this information, let’s mark it accordingly in the Google My Business audit template… Taking a closer look, we see that Competitor #1 has a physical location in the target locality… This means that they are physically located there (or verified their service area business there). Notice how they all have the target location, Phoenix, AZ, on their listing. This means that your business should be physically located (or near) the location or service area that it’s targeting. This means that users who have location settings (mobile device) or are physically located (desktop / IP) that match a location’s address are more likely to see it. One of the biggest ranking factors in local search is proximity. Then, enter each competitor’s name as it appears on the profile. Audit the competitionįor this next part, we’ll be using the Google My Business Audit Template…Īdd the target keyword and location as we found in the previous step. Now that we’ve established the competition for our target search location, we’re ready to move on to the next step. Pro Tip: Use BrightLocal’s SERP Checker Tool to customize location settings to get accurate SERP results from any locality.
0 Comments
Leave a Reply. |